Dr. V. Venkatesh Click here for construct definitions * Source: Venkatesh, V., Morris, M.G., Davis, F.D., and Davis, G.B. “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly , 27, 2003, 425-478. [ Abstract ] Click here for construct definitions * Source: Venkatesh, V. […]
Technology Acceptance Models
