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Stanford University Dr. BJ Fogg founded the Persuasive Technology Lab at Stanford University, where he directs research and design. In addition, he devotes at least half his time to industry projects and innovations, all of which focus on using technology to change behaviors in positive ways. BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future […]
innovator :: social scientist :: teacher bjfogg@stanford.edu Like many people, I get tons of email. Ugh. I’ll try to respond to yours . . . phone: (707) 479-4552 I usually don’t answer calls from unrecognized phone numbers. If you want an appointment, click the tab above that says “Book time w/ me”– or the orange button below. I’m happy to talk. P.O. Box 20456 Stanford, CA 94309 Here’s my latest on Twitter: My expertise […]
the blacklist Editor’s note: The five steps are listed at the bottom of the post. I had an opportunity to ask Robin Dreeke a few questions. Robin is in charge of the Federal Bureau of Investigation’s elite Counterintelligence Behavioral Analysis Program and the author of ” It’s Not All […]
get into shape Everyone wants to get healthier, yet 88 percent of people fail to accomplish their goals every year. Why? What’s the secret of the 12 percent who are successful? It’s not good genetics. It’s not personal trainers. It’s not Paleo. Or CrossFit. Or Weight Watchers. The “secret” […]
There’s a lot of talk these days about the importance of finding meaning at work. Tammy Erickson, who writes about millennial employees and studies their sources of motivation, has gone so far as to declare that for many younger workers, “ meaning is the new money .” This is […]
Click here to view original web page at doi:10.1016/j.jecp.2003.09.003 – illexpdepth.pdf
Editors’ Note: The introductory paragraphs of this post appeared in similar form in an October, 2011, column by Jonah Lehrer for the Wall Street Journal. We regret the duplication of material. Intelligence-Stvenson.jpg Here’s a simple arithmetic question: A bat and ball cost a dollar and ten cents. The bat […]
Every year, Fast Company searches far and wide for the Most Creative People in business. But here’s something strange: while Americans prize creativity, research says we’re disposed to reject it . Why do people mistrust creative folks? As Jessica Olien writes at Slate , there are layers of psychological […]
smoking couple People aren’t as rational as we would like to think. From attentional bias — where someone focuses on only one or two of several possible outcomes — to zero-risk bias — where we place too much value on reducing a small risk to zero — the sheer […]
Leaders today must understand and apply the knowledge of behavioral psychology and the lessons from brain science to manage organizational change successfully. In the past, efforts at organizational change which has focused on the structural aspects of organizations have systematically failed because they have neglected the reality that change […]