Last night I had the pleasure of attending a customer case study session hosted by Cisco. Representatives from two clients — SmithAmundsen (a law firm) and Republic Services (a waste management company) — discussed how they were deploying Cisco unified communication and collaboration technology within their businesses. While the two […]
5 Keys to Enterprise Social Software Implementation Success
Proud of their superior planning I like the way Charlene Li of Altimeter Group said it : “Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.” In other words, […]
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3. Develop measurable goals. A recent Altimeter report points out that more than 50% of U.S. adults use an enterprise social network on a daily basis, but some organizations struggle to keep engagement on the network. Setting goals tied to both social network use and measurable business outcomes is critical for getting the most out of your network. Altimeter suggests that your social networking goals involve the following:
Take Social Collaboration To Next Level
Commentary 10 Social Business Leaders for 2013 Going it alone doesn’t work anymore, for companies or for individuals. With technology changing almost daily and increasing pressure to perform, success — for the individual or the organization — will depend upon the ability to amplify learning and accelerate performance improvement […]
Make Social Technology Count In Your Workplace
A friend, who was involved in developing early word processing systems (imagine a world without Microsoft Microsoft Office or Open Office), was recently talking about the productivity-improvement claims made by fans of word processing. I’m like WHAT decade are we in? Smiles. I’m GASPing for air. By moving offices […]
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By moving offices and workers away from typewriters, Dictaphone machines and stenography, businesses were supposed to see huge productivity gains. Employees would be empowered and secretaries (try finding a few of those today-know what I mean?) would have time to work on projects of higher value to companies. There would be no reliance on White-out, steno pads or other mostly-dead products and everyone would be freed from the drudgery of office work. The payoff for companies and leaders? The holy trinity of time-savings, cost-reduction and ROI!
Not surprisingly, McKinsey sees a large percentage of the value of social tech coming from two sources: improved communications and collaboration.These benefits will be realized internally, as employees collaborate, and externally, as consumers interact with brands.
The Insight Driven Organisation
The insight driven organisation I n 2001 Peter Drucker wrote that “businesspeople stand on the threshold of the knowledge society”. In such a society, a company’s competitive advantage derives from a long under-developed asset: the capability to generate and apply insights and qualitative judgements to innovation. Consider Apple, which […]
The Death Of Social ROI — Companies Are Starting To Drop The The Idea That They Can Track Social Media’s Dollar Value
Many brands are moving away from metrics that purport to measure ROI on social media. They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary effects, such as financial return. Instead, the new metrics evaluate social media strategies in […]
Social media? The party’s over – thank goodness
Den Howlett | On October 3, 2013 Forbes reports there has been a substantial decline in the number of ‘social media manager’ jobs. It says: Some of social media’s staunchest advocates are waving a white flag. “Social media managers, it could be time to find a new title,” cautions […]
The Enterprise Social Networking Data Party is Over
Social Business, The Enterprise Social Networking Data Party is Over Enterprise social network community managers, step away from the data. Walk backwards slowly, one step at a time, and take a deep breath. It’s time to realize that the metrics and data displayed to you inside your analytics dashboard […]
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I disagree with Mrs. Young’s below comments that collaboration can not be measured. Read More Here
The true value of an enterprise social network is not reflected in the measurable data that is presented to you in a dashboard, but rather in its ability to strengthen the informal social network that creates interactions and fosters the completion of work inside your company. But therein lies the problem: we cannot accurately measure their value with traditional corporate metrics that make sense to executives and that are used to measure most business endeavors.
It’s the same idea with an enterprise social network. The Clothesline Paradox shows us that we must separate the concept of value creation and value capture. An enterprise social network creates value by enabling your employees to connect more quickly, by strengthening their ties and creating cohesion, by empowering them and giving them a voice. But there is no way to actually capture this value in a true numerical sense, especially not from the analytics that are made available to you inside your enterprise social network dashboard.