Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization
Will contingent work change the consulting business? We can see the world of work changing around us. Forbes calls this ‘ the contingent economy ’ and says that … while The Economist refers to this as ‘ Workers on Tap ’ and suggests that more and more companies can adopt ‘ The Hollywood Model ’ to increase both the efficiency and effectiveness of their workforce. I first heard the term ‘the Hollywood model’ back […]
Sales Still Matters More than Social Media It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Two recent blogs published by HBR.org are representative and, I believe, wrong. Walter Frick, an HBR editor, contrasts the enthusiasm of executives for spending money on digital initiatives versus their relatively unsupportive boards. “Digital growth is appropriately a priority for a diverse […]