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Alure Home Improvement has used old-school technology for many years to shuffle renovation crews and supplies between job sites. For a long time, phone calls and email kept a running record of who was going where and when. The problem with email is that sometimes employees were inadvertently excluded, […]
Enterprise Social Networks: A Guided Tour (click image for larger view and for slideshow) One of the great challenges of introducing new collaboration technologies is often said to be adoption–getting people to use the technology productively in their work. Andrew Carusone of Lowe’s Home Improvement thinks the focus on […]
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As for demonstrating the value of social collaboration to company leaders, showing great adoption numbers isn’t the way to get that done. What do they care that you’ve got more people blogging, tagging, and commenting? Finding the right way to impress those people is about as hard as “playing poker with someone who has got the cards facing the other way,” he said. “Ask them what’s on their quarterly review or on their annual review.” In other words, find out what numbers they have to move to impress their boss, or their board, or the shareholders. Find out what you can do to contribute toward that goal.
By Cordelia Krooß An industrial company with approximately 110,000 employees and an almost 150-year history hardly sounds like a social media pioneer – yet many BASF characteristics are a strong fit for Web 2.0. These include employees who embrace innovative technologies to the existence of large Verbund sites whose […]