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advertisement Mount Everest Why do so many social business programs fail? Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results over the next three years. That’s a bad track record. It’s almost as if organizations were sabotaging their own efforts. A careful look at […]
Findings from the 2013 Social Business Global Executive Study and Research Project. advertisement Register to download the full report More Industries Are Getting On Board Market Drivers Struggles with Social Business Divergent Paths to Social Maturity Dell’s Path to Social Maturity Marketing and Sales — A Sharper Edge Customer […]
While Facebook, Twitter, and other public social networks still generate more buzz, more and more organizations are starting to leverage social media for internal collaboration. An analogy might explain it best: Internal social networks are to […]
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No matter what your organization’s goals for internal social networking (and, not for nothing, articulating clear, measurable goals is key to a successful social deployment), the chief criteria for social networking technology should be the ease with which a platform can be used and its ability to integrate with other core enterprise software investments, said Koplowitz.
“It’s all about driving adoption and defining business value at this point,” said Koplowitz. “Organizations need to not focus on technology. That’s getting the cart in front of the horse. Driving adoption and business value will be difficult, time consuming, and ultimately worth the investment and effort.”
Last night I had the pleasure of attending a customer case study session hosted by Cisco. Representatives from two clients — SmithAmundsen (a law firm) and Republic Services (a waste management company) — discussed how they were deploying Cisco unified communication and collaboration technology within their businesses. While the two […]
Employee engagement can’t be forced and in most cases, the experts say, it just can’t be expected. Here are a few lessons learned by the intranet managers of British Telecom, KPN and MARS. Each company is seeking to raise engagement levels of between 40,000 and 140,000 employees — it’s […]
With so many travelers on the High Tech Highway so frequently on the move, employers and workers alike are seeking new ways to stay connected to one another and encourage collaboration. While social collaboration tools have gained popularity recently, […]
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Choosing Social Collaboration Tools? Focus on Business Needs
According to a recent TechTarget article, “the dirty secret when it comes to social networking is that many organizations feel pressured to jump on the bandwagon without a clear idea of how enterprise social collaboration tools will actually help them.” But in order to make social collaboration successful, organizations must approach the buying process as a business process change.
Alure Home Improvement has used old-school technology for many years to shuffle renovation crews and supplies between job sites. For a long time, phone calls and email kept a running record of who was going where and when. The problem with email is that sometimes employees were inadvertently excluded, […]
Enterprise Social Networks: A Guided Tour (click image for larger view and for slideshow) One of the great challenges of introducing new collaboration technologies is often said to be adoption–getting people to use the technology productively in their work. Andrew Carusone of Lowe’s Home Improvement thinks the focus on […]
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As for demonstrating the value of social collaboration to company leaders, showing great adoption numbers isn’t the way to get that done. What do they care that you’ve got more people blogging, tagging, and commenting? Finding the right way to impress those people is about as hard as “playing poker with someone who has got the cards facing the other way,” he said. “Ask them what’s on their quarterly review or on their annual review.” In other words, find out what numbers they have to move to impress their boss, or their board, or the shareholders. Find out what you can do to contribute toward that goal.
ville-fantome Enterprise 2.0, social enterprise, collaborative enterprise or social business : all these initiatives seem to be doomed to fail or end in a dead-end. That’s what I can learn from many talks I’ve had with practitioners and experts these last months. That’s also what anyone can see on […]