Proud of their superior planning I like the way Charlene Li of Altimeter Group said it : “Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.” In other words, […]
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3. Develop measurable goals. A recent Altimeter report points out that more than 50% of U.S. adults use an enterprise social network on a daily basis, but some organizations struggle to keep engagement on the network. Setting goals tied to both social network use and measurable business outcomes is critical for getting the most out of your network. Altimeter suggests that your social networking goals involve the following: