Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise - Social Now 2013
- Salmons andGhost CitiesChallenges and solutions for the Social EnterpriseEmanuele QuintarelliDigital Transformation Leader, Ernst & Young@absolutesubzero - www.socialenterprise.it
- 5 facts about the Social Enterprise
- FACT1Companies and employeesare flocking to the SocialEnterprise• 83% of companies use at least one social technology (McKinsey 2013)• Social software will be important or somewhat important to 86% oforganizations in 3 years from now (MIT 2012)• Social technologies are employed by 79% of organizations (Gartner 2013)
- FACT2It’s a new paradigm thatmillenials expect anddemand • By 2025 75% of workers will be millenials. 45% of them would tradesalary for mobility (IBM)• Millenials are disrupting the workplace. They are mobile, connected.transparent. They collaborate and multitask (Forrester)• Millenials don’t like hierarchies, boundaries, privacy, command & control
- FACT3Social enterprise meansintroducing social software.Deploy it & they will come• 81% of the budget goes to platform implementation in organizations with80k+ employees• 50%+ organizations have no formal or informal community managementSource: Digital Workplace Report 2013
- FACT4Once you get started,employees won’t ever beable to live without it• “Did you know that social software is having a dramatic impact on theway people work? Its true. Today, social software is fundamental to realwork getting done” (IBM)• “Hundreds of companies have been using social collaboration in large-scale deployments for years and reporting sizable, measurablebenefits” (Jive)• PUT ANY OTHER VENDOR YOU LIKE HERE…….
- FACT5Your efficiency, productivityand profitability will neverbe the same again• 90% of executives whose companies use social tools report measurablebenefits• Social software can unlock $900 – $1300 B value in 4 sectors• Social Enterprise saves knowledge workers 28h / week and improvestheir productivity 20-25%Source: McKinsey 2012-2013
- How many of you have seen such results?
- Are you still drinking the Kool-Aid?
- “This is your last chance. After this, there is no turningback” THE MATRIXBLUE PILL or RED PILL?
- Back to Reality• Only 28% of knowledge workers actuallyuse collaborative tools at least monthly • Gen Y won’t change workplace collaboration.The most active group is Gen X not Y. • Only 22% of social workers consider socialsoftware indispensable to get work done• 55% of social workers only uses one toolregardingless from the richness of platforms• 64% of organizations achieved relativelylimited business benefits from E20Source: Forrester Research
- The largest ghost city of the EnterpriseIt’s like walking into aforest of skyscrapers,but they’re all empty“”
- Source: Beeline labs, GartnerUp to 50% of social initiatives will fail90%
- Source: Beeline labs, GartnerAttracting people Keeping peopleLack of purpose and support
- • Don’t have time• Collaboration is not a priority• Knowledge is power• What’s in it for me?• How can I retain control• WTH…… is a WIKI?Where’s the problem with people?
- What are orgs getting wrong?• It is not really about people• Departmental fiefdoms and political turfs• Knowledge stocks vs knowledge flows• Command & control vs Cultivate & coordinate• Rewarding doesn’t include collaboration• Transparency and openness are a chimera
- Aren’t you feeling much like a salmon?
- You know how this story ends..Right?
- ERASEAND REWIND
- No people. No party
- Or do !they?!
- WHAT WE HAVELEARNED
- GOALS Implementing Enterprise 2.0 (Ross Dawson, 2009) McKinsey 2010Start from the business
- Co-Design is the single most criticalfactor to success
- Social IdeationTop-downValidationCollaborativeSolutionApproval & ImplementationEmbed social in the flow
- First wavers Second waversFrom Diffusion of Innovations (Everett Rogers) & Crossing the Chasm (Geoffrey Moore) Success is about the majority
- Potential crashPotential crashCommunities as living organisms
- Try. Fail. Evolve… and try againPilot(s)OrganizationalEvolution
- Roadblocks from individuals!Fear of the unknownComfort with the status quo No sense of future benefitPushback on being forced to changeIrrevocable changePractice & technology inseparableGroup habitsPoliticsInconsistencyTimeCultureRespect the fearRoadblocks from groups!Roadblocks from theOrganization!
- The Cardinal Rules of User Adoption – DreamforceStick or Carrots?The Social Enterprise is moreabout meaning than about money
- Measure business. Not only participation
- Measure business. Not only participationSurprise people whenever you can
- Back-channellingEvent planning and orchestrationEvent follow-upKeeping people in the loopDrafting, content & discussionsMonitoring & risolving disputesPromoting positive behaviorKeeping an ear to the groundNurturing relationshipsEvangelizing (also stakeholders)Programming with participantsMediating organization / membersMulti-modal content creationOn-going facilitationModeration & reportingCommunicate & let it evolveVisibleActionsBehind thesceneWhat does a community manager do?
- Community Manager’s Traits- Patience- Networking- Communication- Facilitation- Good party host- Marketing- Self Motivation- Workhaholic tendencies- Organization- Mediation- Passion- Be honest and trustworthyFind and nurture your Jedi knights!
- THE VERYLAST THING
- Be human and have fun!
- Emanuele QuintarelliDigital Transformation Leader, Ernst & Young@absolutesubzero - http://www.socialenterprise.it