Buyers are finding it increasingly difficult to distinguish one vendor’s products from the products of other vendors in the social software market . According to Gartner’s latest magic quadrant for social software, competition between vendors is no longer about product functionality, but about the vendors themselves. Researched and developed […]
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However, the market is changing as vendors start to realize that merely providing the same set of functions under a different banner is not going to work anymore. Vendors, Gartner says, need to take into account:
- Specific business requirements, or the context in which collaboration is happening
- Provide for any changes in routines, or habits of individuals that actually using the products.Finally, as a result of all this, Gartner says that the market will remain extremely volatile for the coming years and that potential buyers should look not at functionally, but should consider their needs as social-enabled businesses..
