The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies […]

The benefits of social collaboration in the enterprise – what are they, really, and where are the proof points?

The greatest thing about taking a presentation on the road is having honest conversations with real people, hearing about their day-to-day experiences and frustrations first-hand. A couple of weeks ago I talked to audiences around New Zealand about The benefits of social collaboration in the enterprise . There’s a […]

The key message is to look for opportunities with high human latency or areas of business process where we need to wait for a human action to occur. An example of this is booking a meeting to discuss whether to bid on a sales opportunity – it may be a day or two before all required attendees are available at the same time. This means any progress on the sales opportunity is essentially blocked until a decision is made.

The Enterprise Social Networking Data Party is Over

The Enterprise Social Networking Data Party is Over

Social Business, The Enterprise Social Networking Data Party is Over Enterprise social network community managers, step away from the data. Walk backwards slowly, one step at a time, and take a deep breath. It’s time to realize that the metrics and data displayed to you inside your analytics dashboard […]

I disagree with Mrs. Young’s below comments that collaboration can not be measured.  Read More Here

The true value of an enterprise social network is not reflected in the measurable data that is presented to you in a dashboard, but rather in its ability to strengthen the informal social network that creates interactions and fosters the completion of work inside your company. But therein lies the problem: we cannot accurately measure their value with traditional corporate metrics that make sense to executives and that are used to measure most business endeavors.

It’s the same idea with an enterprise social network. The Clothesline Paradox shows us that we must separate the concept of value creation and value capture. An enterprise social network creates value by enabling your employees to connect more quickly, by strengthening their ties and creating cohesion, by empowering them and giving them a voice. But there is no way to actually capture this value in a true numerical sense, especially not from the analytics that are made available to you inside your enterprise social network dashboard.