In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies […]
How to Make Your Enterprise Social Network Go Viral at Work
Do the same network effects that made Facebook and Instagram go viral actually work for an organization’s private social network? Successful deployment of an enterprise social network differs substantially from a traditional software roll out due to the influence of network effects. Most social networks start of with a […]
The benefits of social collaboration in the enterprise – what are they, really, and where are the proof points?
The greatest thing about taking a presentation on the road is having honest conversations with real people, hearing about their day-to-day experiences and frustrations first-hand. A couple of weeks ago I talked to audiences around New Zealand about The benefits of social collaboration in the enterprise . There’s a […]
The key message is to look for opportunities with high human latency or areas of business process where we need to wait for a human action to occur. An example of this is booking a meeting to discuss whether to bid on a sales opportunity – it may be a day or two before all required attendees are available at the same time. This means any progress on the sales opportunity is essentially blocked until a decision is made.
How Networks Shape Culture
How Networks Shape Culture analyzing trends | parsons the new school for designHOW NETWORKSSHAPE CULTURE 1 TIM STOCK trends move what is the starting point? how is the informationvia networks connected up? 2 TIM STOCK what is a an interconnected or interrelatednetwork? chain, group, or system 3 TIM STOCK […]
Technology Acceptance Models
Dr. V. Venkatesh Click here for construct definitions * Source: Venkatesh, V., Morris, M.G., Davis, F.D., and Davis, G.B. “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly , 27, 2003, 425-478. [ Abstract ] Click here for construct definitions * Source: Venkatesh, V. […]
Where is Enterprise 2.0 going? Into the cloud!
Five years ago, I published a long article explaining the basis of Enterprise 2.0 . Back in 2007, Facebook and Twitter where only startups (literally!) and Web 2 . 0 was still a trending topic. We are now in 2012, and social is the new norm in the digital […]
Ten Reasons People Resist Change
by Rosabeth Moss Kanter | 12:00 PM September 25, 2012 Leadership is about change, but what is a leader to do when faced with ubiquitous resistance? Resistance to change manifests itself in many ways, from foot-dragging and inertia to petty sabotage to outright rebellions. The best tool for leaders of […]
Change Management Needs to Change
20130417_41 by Ron Ashkenas | 10:00 AM April 16, 2013 As a recognized discipline, change management has been in existence for over half a century. Yet despite the huge investment that companies have made in tools, training, and thousands of books ( over 83,000 on Amazon ), most studies still […]
The connected customer
In September of 2011, Bank of America announced it would start charging customers $5 per month to shop with their debit cards. In early October a 27-year-old gallery owner in Los Angeles named Kristen Christian set up a Facebook event page, inviting 500 of her Facebook friends to move […]
The Enterprise Social Networking Data Party is Over
Social Business, The Enterprise Social Networking Data Party is Over Enterprise social network community managers, step away from the data. Walk backwards slowly, one step at a time, and take a deep breath. It’s time to realize that the metrics and data displayed to you inside your analytics dashboard […]
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I disagree with Mrs. Young’s below comments that collaboration can not be measured. Read More Here
The true value of an enterprise social network is not reflected in the measurable data that is presented to you in a dashboard, but rather in its ability to strengthen the informal social network that creates interactions and fosters the completion of work inside your company. But therein lies the problem: we cannot accurately measure their value with traditional corporate metrics that make sense to executives and that are used to measure most business endeavors.
It’s the same idea with an enterprise social network. The Clothesline Paradox shows us that we must separate the concept of value creation and value capture. An enterprise social network creates value by enabling your employees to connect more quickly, by strengthening their ties and creating cohesion, by empowering them and giving them a voice. But there is no way to actually capture this value in a true numerical sense, especially not from the analytics that are made available to you inside your enterprise social network dashboard.