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What’s Your Unadoption Strategy For Enterprise 2.0?

What's Your Unadoption Strategy For Enterprise 2.0?

Enterprise Social Networks: A Guided Tour (click image for larger view and for slideshow) One of the great challenges of introducing new collaboration technologies is often said to be adoption–getting people to use the technology productively in their work. Andrew Carusone of Lowe’s Home Improvement thinks the focus on […]

As for demonstrating the value of social collaboration to company leaders, showing great adoption numbers isn’t the way to get that done. What do they care that you’ve got more people blogging, tagging, and commenting? Finding the right way to impress those people is about as hard as “playing poker with someone who has got the cards facing the other way,” he said. “Ask them what’s on their quarterly review or on their annual review.” In other words, find out what numbers they have to move to impress their boss, or their board, or the shareholders. Find out what you can do to contribute toward that goal.

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Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise – Social Now 2013

Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise – Social Now 2013 Salmons andGhost CitiesChallenges and solutions for the Social EnterpriseEmanuele QuintarelliDigital Transformation Leader, Ernst & Young@absolutesubzero – www.socialenterprise.it 5 facts about the Social Enterprise FACT1Companies and employeesare flocking to the SocialEnterprise•  83% of companies use […]

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Make Social Technology Count In Your Workplace

Make Social Technology Count In Your Workplace

A friend, who was involved in developing early word processing systems (imagine a world without Microsoft Microsoft Office or Open Office), was recently talking about the productivity-improvement claims made by fans of word processing. I’m like WHAT decade are we in? Smiles. I’m GASPing for air. By moving offices […]

By moving offices and workers away from typewriters, Dictaphone machines and stenography, businesses were supposed to see huge productivity gains. Employees would be empowered and secretaries (try finding a few of those today-know what I mean?) would have time to work on projects of higher value to companies. There would be no reliance on White-out, steno pads or other mostly-dead products and everyone would be freed from the drudgery of office work. The payoff for companies and leaders? The holy trinity of time-savings, cost-reduction and ROI!

Not surprisingly, McKinsey sees a large percentage of the value of social tech coming from two sources: improved communications and collaboration.These benefits will be realized internally, as employees collaborate, and externally, as consumers interact with brands.

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The Death Of Social ROI — Companies Are Starting To Drop The The Idea That They Can Track Social Media’s Dollar Value

Many brands are moving away from metrics that purport to measure ROI on social media.  They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary effects, such as financial return. Instead, the new metrics evaluate social media strategies in […]