The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value

Many brands are moving away from metrics that purport to measure ROI on social media.  They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary effects, such as financial return. Instead, the new metrics evaluate social media strategies in […]

Social Business Adoption: Focus On People

Many companies understand the value of social business: increased employee productivity, increased revenue and reduced operational costs. In July 2012, the McKinsey Global Institute released a report that found that social technologies within an enterprise can “raise the productivity of knowledge workers by 20% to 25%.” Organizations buy […]

Why We Collaborate

Why We Collaborate

NPR TED TALK:

How do you channel mass chaos into order? July 12, 2013 “The world has over a trillion hours a year of free time to commit to shared projects,” says professor Clay Shirky. But what motivates dozens, thousands, even millions of people to come together on the Internet and commit […]