Video Conference Users Distracted by Their Own Appearance

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Video traffic has increased significantly, with large companies experiencing an increase of 70% annually according to Cisco research. In its own research, Steelcase found that people get distracted when they see themselves on video:
  • 72% of workers notice their physical appearance on the screen when on a video conference with a colleague for business
  • 58% are concerned about looking tired, or washed out due to the lighting conditions or camera quality on their computer when on a video conference

Harris Interactive surveyed 2,209 U.S. adults on behalf of Steelcase. The online survey was fielded from May 31 to June 4, 2012. The survey results were weighted by age, sex, race/ethnicity, education, region, household income and propensity to be online.

"They notice how the lighting makes them look tired and exaggerates bags under their eyes, or the camera is pointing up their nose," observed Allan Smith, Vice President, Marketing at Steelcase. "Sometimes you can't see all the people in the conference or you see people on large-scale screens that feel huge and overwhelming. So while people are thinking about all those negatives, they're not fully engaged — they're less productive. The physical spaces for video conferencing haven't kept pace with the technology. People would use video even more if the experience was more comfortable."

For more information on this survey, refer to Steelcase Research.

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