Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization
Collaboration is a good thing, a sacred concept in today’s business world and hailed as a key multiplier for success. In an increasingly complex landscape, it counts as a business necessity especially in very large organizations that become silo-ed as a result of their size and structure. When trusted collaboration […]
Enterprises are always looking for ways to help employees communicate with each other more effectively. The reasoning is simple: better communication leads to faster and higher-quality work, which, in turn, drives increased productivity. The rise in social networking has breathed new life into efforts to improve internal collaboration. Social […]
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Converged Collaboration
A friend, who was involved in developing early word processing systems (imagine a world without Microsoft Microsoft Office or Open Office), was recently talking about the productivity-improvement claims made by fans of word processing. I’m like WHAT decade are we in? Smiles. I’m GASPing for air. By moving offices […]
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By moving offices and workers away from typewriters, Dictaphone machines and stenography, businesses were supposed to see huge productivity gains. Employees would be empowered and secretaries (try finding a few of those today-know what I mean?) would have time to work on projects of higher value to companies. There would be no reliance on White-out, steno pads or other mostly-dead products and everyone would be freed from the drudgery of office work. The payoff for companies and leaders? The holy trinity of time-savings, cost-reduction and ROI!
Not surprisingly, McKinsey sees a large percentage of the value of social tech coming from two sources: improved communications and collaboration.These benefits will be realized internally, as employees collaborate, and externally, as consumers interact with brands.
In short : social network and business applications are the two complementary sides of anyone’s work and the tools that support each one should break down the artificial wall that separates them. Vendors are working on it but some approaches of social/business integration show a real misunderstanding of what […]
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“By 2020, we won’t be talking about social applications because all applications have to be social,” (Michael Fauscette)