Social Network Analysis: making invisible work visible.

Social Network Analysis: making invisible work visible.

Everyone is talking about the enormous benefits to be had through collaborative working and better employee engagement. Industry analysts report a 25% improvement in organisational efficiency when companies successfully deploy a collaboration platform. Whether it’s social media or social collaboration, organisations are striving to deliver better value through a […]

Why Social Business Initiatives Fail

Why Social Business Initiatives Fail

advertisement Mount Everest Why do so many social business programs fail? Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results over the next three years. That’s a bad track record. It’s almost as if organizations were sabotaging their own efforts. A careful look at […]

Test the business process before you build the software

Test the business process before you build the software

The modern conventional wisdom in these days of on-demand resources and rapid-fire, iterative development is that the first priority for any application development team should be to quickly build a ‘minimum viable product’ and get it out […]

These examples are helpful reminders not to get starry-eyed about technology until you’ve established the business need and actually tested the best way of delivering the desired outcome. You only have to look at the burgeoning fields today of social media and big data to discover hundreds of start-ups who are ignoring those lessons, trusting that the coolness of their technology is all that is needed to make an impact in the market. No doubt there are countless enterprise development teams making similar errors, most notably I suspect in the field of social media marketing.

CIO KPIs not clear to the C-Suite

CIO KPIs not clear to the C-Suite

A striking lack of alignment in way CIOs measure and communicate the value of IT operations to CEOs and CFOs – who knew? That may not come as too much of a surprise to many of us, but […]

There’s a big challenge to be faced in that IT metrics today are predominantly transaction-focused rather than measuring IT’s contribution to business outcomes and ability to respond to market changes.

Alignment between business and IT isn’t enough; there needs to be joint accountability for business outcomes: