BJ Fogg, PhD

BJ Fogg, PhD

innovator :: social scientist :: teacher bjfogg@stanford.edu Like many people, I get tons of email. Ugh. I’ll try to respond to yours . . . phone: (707) 479-4552 I usually don’t answer calls from unrecognized phone numbers. If you want an appointment, click the tab above that says “Book time w/ me”– or the orange button below. I’m happy to talk. P.O. Box 20456 Stanford, CA 94309 Here’s my latest on Twitter: My expertise […]

Innovation in the Enterprise: When Productivity Comes Second

Innovation in the Enterprise: When Productivity Comes Second

When does productivity take a back seat to innovation? Does being hyper-focused on productivity actually slow down innovation efforts? In my last blog on productivity and innovation, I described how productivity — much like innovation — cannot be effectively optimized without proper planning. But how much planning is too much? In the quest for innovation, should we abandon the strict confines of productivity to the back seat? Risk and Reward Peter Drucker  suggests that strategic innovators […]

Reinventing IT to support digitization

More connected consumers, automated processes, and sophisticated analytics place unprecedented demands on IT functions. Many companies are struggling to cope, and they seek to deliver on new demands by adding piecemeal elements to their existing operations. Yet what’s really required is the reinvention of IT entirely, which can help incumbents compete against digital attackers and even create a new strategic advantage. This is easier said than done. Reinventing the IT function requires far-reaching changes, […]

A Terrible Thing to Waste

A Terrible Thing to Waste

Unused software may be costing you millions of dollars. Here’s how we got here — and what some leading companies are doing about it. , CFO IT While it may be true that each of us uses only a small fraction of our brain (and slightly less on Mondays), does the same hold true for corporations, and is there anything to be done about it? Several computer-industry experts say U.S. companies have purchased billions of […]

Gartner Study Finds that 42 Percent of CRM Software Licenses Go Unused

Gartner Study Finds that 42 Percent of CRM Software Licenses Go Unused

CIO — One of I.T.’s dirty little secrets is the problem of shelfware—not using software you’ve paid for. And the latest exhibit of this is CRM, according to a recent Gartner report. That study found that of the CRM software licenses purchased in 2002, an embarrassing 42 percent is unused—at an estimated waste of $1 billion to $1.26 billion to companies that purchased the software. Given that the entire CRM software revenue forecast for […]

Why IT Fumbles Analytics

In their quest to extract insights from the massive amounts of data now available from internal and external sources, many companies are spending heavily on IT tools and hiring data scientists. Yet most are struggling to achieve a worthwhile return. That’s because they treat their big data and analytics […]

Business leaders see collaboration as ‘crucial,’ but are confused by the rapid convergence of tools

AIIM survey reveals the importance of collaboration to business success – yet organizations are not providing alternatives to consumer-grade collaboration tools used by employees. New research by AIIM has revealed the importance of collaboration in business, with 93 percent of business leaders believing internal collaboration is either crucial or […]