Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization
By Cordelia Krooß An industrial company with approximately 110,000 employees and an almost 150-year history hardly sounds like a social media pioneer – yet many BASF characteristics are a strong fit for Web 2.0. These include employees who embrace innovative technologies to the existence of large Verbund sites whose […]
In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies […]
Do the same network effects that made Facebook and Instagram go viral actually work for an organization’s private social network? Successful deployment of an enterprise social network differs substantially from a traditional software roll out due to the influence of network effects. Most social networks start of with a […]
The greatest thing about taking a presentation on the road is having honest conversations with real people, hearing about their day-to-day experiences and frustrations first-hand. A couple of weeks ago I talked to audiences around New Zealand about The benefits of social collaboration in the enterprise . There’s a […]
The key message is to look for opportunities with high human latency or areas of business process where we need to wait for a human action to occur. An example of this is booking a meeting to discuss whether to bid on a sales opportunity – it may be a day or two before all required attendees are available at the same time. This means any progress on the sales opportunity is essentially blocked until a decision is made.
How Networks Shape Culture analyzing trends | parsons the new school for designHOW NETWORKSSHAPE CULTURE 1 TIM STOCK trends move what is the starting point? how is the informationvia networks connected up? 2 TIM STOCK what is a an interconnected or interrelatednetwork? chain, group, or system 3 TIM STOCK […]
Dr. V. Venkatesh Click here for construct definitions * Source: Venkatesh, V., Morris, M.G., Davis, F.D., and Davis, G.B. “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly , 27, 2003, 425-478. [ Abstract ] Click here for construct definitions * Source: Venkatesh, V. […]
Five years ago, I published a long article explaining the basis of Enterprise 2.0 . Back in 2007, Facebook and Twitter where only startups (literally!) and Web 2 . 0 was still a trending topic. We are now in 2012, and social is the new norm in the digital […]
by Rosabeth Moss Kanter | 12:00 PM September 25, 2012 Leadership is about change, but what is a leader to do when faced with ubiquitous resistance? Resistance to change manifests itself in many ways, from foot-dragging and inertia to petty sabotage to outright rebellions. The best tool for leaders of […]
20130417_41 by Ron Ashkenas | 10:00 AM April 16, 2013 As a recognized discipline, change management has been in existence for over half a century. Yet despite the huge investment that companies have made in tools, training, and thousands of books ( over 83,000 on Amazon ), most studies still […]
In September of 2011, Bank of America announced it would start charging customers $5 per month to shop with their debit cards. In early October a 27-year-old gallery owner in Los Angeles named Kristen Christian set up a Facebook event page, inviting 500 of her Facebook friends to move […]