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We all know about Geoffrey Moore’s famous Chasm across which all technology movements must cross . (And if you don’t know about it, time to get up to speed!) I caught up with Moore last week in anticipation of his forthcoming […]
Cloud collaboration vendor Box has launched a new phase in its campaign to target enterprise buyers at its annual user conference Boxworks 13, which opened in San Francisco on Monday. A set of announcements bolstered the Box platform […]
I noticed a story from Salesforce.com, one of our premium partners entitled: The Sales Hunter On The Myth That Customers Buy on Benefits. It’s an interesting assessment of what gets people to make a buy decision. the author contends […]
Most C-level executives say the three key trends in digital business—namely, big data and analytics, digital marketing and social-media tools, and the use of new delivery platforms such as cloud computing and mobility—are strategic priorities at their companies, 1 1. Sixty-five percent of respondents say big data and analytics […]
10 Questions To Ask In his March 18 magazine cover story, “Goodbye IT, Hello Digital Business,” InformationWeek editor Chris Murphy exhorts IT organizations to get out of their “back-office, support-the-business role” and finally become developers of “products and apps that customers use directly” — that is, […]
In prior pieces, I laid out an agenda for B2B content marketing and poked some holes in failed tactics like social media blasts . It’s time for a closer look at what actually works, […]
The modern conventional wisdom in these days of on-demand resources and rapid-fire, iterative development is that the first priority for any application development team should be to quickly build a ‘minimum viable product’ and get it out […]
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These examples are helpful reminders not to get starry-eyed about technology until you’ve established the business need and actually tested the best way of delivering the desired outcome. You only have to look at the burgeoning fields today of social media and big data to discover hundreds of start-ups who are ignoring those lessons, trusting that the coolness of their technology is all that is needed to make an impact in the market. No doubt there are countless enterprise development teams making similar errors, most notably I suspect in the field of social media marketing.
A striking lack of alignment in way CIOs measure and communicate the value of IT operations to CEOs and CFOs – who knew? That may not come as too much of a surprise to many of us, but […]
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There’s a big challenge to be faced in that IT metrics today are predominantly transaction-focused rather than measuring IT’s contribution to business outcomes and ability to respond to market changes.
Alignment between business and IT isn’t enough; there needs to be joint accountability for business outcomes:
My July piece on the Underrated need for independent consultants proved to be a rock in more shoes than I expected. The comment thread aired out the issues and then some, but also left me wondering, ‘Where do we […]
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10. SI delivery models need to change. We really haven’t seen the same ingenuity on the services side of the enterprise that we have on the software side via cloud/mobile/analytics. If existing consultancies don’t roll out of the options of virtual consultants, on-demand experts, and Consulting as a Service, upstarts will.
Measurement remains a bug bear for internal social business initiatives. Some enterprise social software tools are implemented with little or zero budget, with an expectation that even if the return isn’t measured it is expected to be positive. In part, this approach is driven by the difficultly of measuring […]