Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization
View more from the Why don’t customers do what they say they’ll do? Consider the experience of the home appliance manufacturer Electrolux. On the basis of its customer feedback, it once contemplated offering free washing machines and using smart technology inside them to charge customers by the wash. In prelaunch research, consumers had welcomed the idea for several reasons: The washers involved no up-front purchase costs, used less energy, would be upgraded at no […]
Loading… All organizations are political – and to some degree, they always will be. The underlying reasons are psychological. First, work involves dealing with people. That means finding a compromise between what they want and what we want; and it’s often a zero-sum game. Second, humans are emotional creatures, biased by unconscious needs and riddled with insecurities. As the great Dale Carnegie, who probably knew more about the art of politics than anyone else, […]
Defining Critical Thinking Sample Weekly Essays from Psychology 101 Classes How To Be A Critical Thinker (based on Critical and Creative Thinking by Carole Wade and Carol Tavris) “The philosopher Richard Paul has described three kinds of people: vulgar believers, who use slogans and platitudes to bully those holding different points of view into agreeing with them; sophisticated believers, who are skilled at using intellectual arguments, but only to defend what they already believe; […]
More and more executives are acknowledging the strategic value of IT to their businesses beyond merely cutting costs. But as they focus on and invest in the function’s ability to enable productivity, business efficiency, and product and service innovation, respondents are also homing in on the shortcomings many IT organizations suffer. Among the most substantial challenges are demonstrating effective leadership and finding, developing, and retaining IT talent. These are among the key findings from […]
See Also The ‘Shark Tank’ Investors Share Their New Year’s Resolutions Here’s What People Eat On Christmas In 25 Countries Around The Globe NBA MVP POWER RANKINGS: Where The Top Players Stand After 8 Weeks I’ve decided to start a series called “100 Things You Should Know about People.” As in: 100 things you should know if you are going to design an effective and persuasive website, web application or software application. Or maybe […]
International Data Corporation (IDC) announced a new report, “United States Technology Buyer Forecast by Vertical: 2012 to 2017,” which examines technology spending by 12 buying segments and how this new technology purchasing behavior differs by 15 vertical industries. According to the new report, the business technology spending market will grow at 6.9% 5 year CAGR from $236.6 billion in 2012 to $330.7 billion by 2017, while enterprise IT grows slowly at a 1.9% 5 […]
Frustrated by constantly having your infrastructure projects shelved? Then you probably need to learn to justify the project properly and improve the way you communicate this to the board. Karl Cushing reports All too often IT professionals fail to give the presentation of a new project proposal to the board the attention it deserves, resulting in projects being stalled, not receiving the necessary funding or even not getting done at all. This is particularly […]
At many businesses, line-of-business managers and staff are making decisions to move mission-critical and often sensitive data to the cloud, and they’re performing local installs without the knowledge of the IT department. Let’s set aside the fact that IT departments even tolerate this — and make it possible by providing users with administrative rights and other IT privileges that should be closely guarded. The lack of application controls and data loss prevention systems , […]
The state of the economy ranked as the main challenge solution providers are facing, according to a recent SearchITChannel survey among 279 U.S. and Canadian IT solution providers, but channel companies that are reinventing their businesses are finding they are able to differentiate themselves and experience growth. And while the 2013 Channel Directions survey respondents identified the state of the economy as their biggest concern, the issue is likely more complex than a simple […]
What does the Roadrunner and CMOs have in common? Both are chased incessantly. One by Wile E Coyote. The other by tech vendors. Credit: Warner Bros., Boomerang. What does the Roadrunner and CMOs have in common? Both are chased incessantly. One by Wile E Coyote. The other by tech vendors. Credit: Warner Bros., Boomerang. Sixty-one percent of enterprise technology projects are now funded by business instead of the information technology department, according to a […]