Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization
Martin Lindstrom, the globe-trotting Danish branding expert, estimates that a whopping 90 percent of our buying decisions take place at a subconscious level. The author of the 2008 business best-seller “Buyology,” Lindstrom advises marketers to cut out the middlemen — the buyers themselves — and ask their brains directly: […]
by Michael C. Mankins | 8:00 AM December 19, 2013 A company’s culture can have a powerful impact on its performance. Culture is the glue that binds an organization together and it’s the hardest thing for competitors to copy. As a result, it can be a lasting source of competitive […]
by Jon R. Katzenbach | 8:00 AM December 18, 2013 Company culture changes very slowly, so efforts to do an about-face are inevitably a waste of time and energy: Organizations either declare victory prematurely or, in frustration, abandon the attempt. You’re better off thinking of your cultural situation as an […]
Jonathan Bacon Marketing and technology teams need to work together to optimise business success in a digital world but only one in 10 marketing and IT executives believe they have got it right. Those that have successfully collaborated tell how they forge strong links. Above: The Guardian is one […]
Neuralytix 2013 Enterprise Social Networks Update Released Dec 16, 2013 Click here to get the Neuralytix 2013 Enterprise Social Networks Update . Companies covered in the research include: Bitrix Bloomfire Broadvision IBM Igloo Software Jive Software Jostle Moxie Software OpenText Oracle Salesforce.com SAP Tomfoolery The research paper will list key […]
Since the birth of social, or at least the proliferation of microblogging, there has been the ongoing arguments about e-mail vs social streams (some listed below ). On the one hand you have the social media camp predicting the death of e-mail. On the other hand you have the […]
Plan for achievements that can easily be made visible, follow-through with those achievements and recognize and reward employees who were involved. Learn More » Use increased credibility to change systems, structures, and policies that don’t fit the vision, also hire, promote, and develop employees who can implement the vision, and […]
Internet-connected devices will drive a new IT infrastructure that must support an “application economy,” predicts Cisco CEO John Chambers, speaking at Interop. 5 Big Wishes For Big Data Deployments John Chambers thinks IT departments can get their CEOs excited about the Internet of Things in the same way CEOs […]
by Brad Power | 11:00 AM December 10, 2013 How do you improve the whole organization, not just parts of it? The uber challenge for process improvement in organizations has always been to successfully make improvements across functions. But have any sizable organizations assigned people to manage their major end-to-end […]
We all face a complex future requiring greater degrees of innovation and coordination. We need better collaboration. This is one of the promises of digital technologies such as analytics, mobility and particularly social media. However while the world has grown complex, the concept of collaboration remains stubbornly simple. Sharing […]